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Superbowl ad hype has come and gone, but some buzz-worthiness lives far beyond.


What caught my eye

I’m sure you all have your favorite spots from the heart-breaking, gut-wrenching, agonizing game (Sorry, Niner fan here). Mine was the Dunkings. When Tom Brady is only your fourth celebrity in the ad, that’s going large. Great use of celebrities, great extensions beyond a one-off ad all the way to a new menu, totally integrated effort including not just one ad, but a playlist of videos.

When you gotta go big, go huge. Kudos to Matt Damon and Ben Affleck’s team at Artists Equity and the marketing team responsible for this massive effort.

The Superbowl spot
And the extended version released by Mr. Affleck
Affleck on the track released for Valentine’s Day… with lyrics
and the instantly sold out merch

On a personal note

Sarah and her husband Chris have their own wine label, Gros Ventre Cellars. They just received some amazing scores from Antonio Galloni – 97 points for their 2021 First Born Pinot Noir, 96 points for their Campbell Ranch Pinot Noir, and 95+ for Baranoff Pinot Noir.

Check out the reviews here. And while you’re at, order a few bottles 😉


Speaking of good work

We interrupt this newsletter to ask – is there anything we can do to help you? Campaign kickstarter? Brand facelift? Superbowl Ad? The team is at the ready. Click here to schedule a call and get something started. And, if you know of anyone who could use a little Circa in their life, we appreciate your referrals.

Oh, and if anyone needs a few reasons to believe – we’re super stoked to have a perfect 5 Star Rating on the top agency review site, Clutch.

Click here to see what people are saying. (and to everyone who gave us a review – thank you!!)


We want to take a moment to thank those who participated in our rebranding survey. We totally understand how busy life is and appreciate your taking the time.

Like many creatives, I’ve resisted my fair share of research. But as I became a lot wiser (and a little older) I began recognize its important. We are absorbing all the great responses and are getting to work on what’s next.

If you wanted to respond to our survey, but didn’t get a chance – click here and let us know your thoughts.

Dave Devencenzi

Author Dave Devencenzi

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