WP Engine is a WordPress hosting service that routinely scores off the charts by just about every metric there is. Performance? Outstanding. Security? Impenetrable. Service and support? A 97% approval rating. It’s enough to make the agency team wonder what they could possibly do to improve on such a sparkling reputation, especially to a dev ops target audience whose opinion of advertising rates somewhere in between middling and hostile.
So we didn’t chest beat. We didn’t navel gaze. Instead, we appealed to the part of our audience that prides themselves on being efficient, effective, and smart in their jobs. We came to our audience with a simple promise of “A Smarter Way to WordPress.” To let WP Engine handle the routine, the monitoring, the everyday site tasks so they can get on to the important job of making great content and experiences for the Internet.
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