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Super

The Situation:

Super came to us needing awareness as they expanded their home repair and maintenance service nationwide. In a low interest category where the only time you need them is when something bad happens (your tragic plumbing story goes here).

The Solution:

We began with consumer research to find a key insight– that most of us find home repair and maintenance to be incredibly stressful (to put it mildly). People wish they could have a home, but keep living like a renter… worry-free.

We took that knowledge and created our launch marketing plan. We rebuilt the brand with a new website, engaging customer stories, media plan and creative digital, print and radio ads with the tagline “Skip the drama”. The ads were launched in select markets online, in local home magazines, social media, email and radio.

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Capabilities

Broadcast Advertising
Print Advertising
Social Marketing
Video Development
Web Design
Collateral Design
Digital Marketing
Email Marketing
Integrated Campaigns
Marketing Strategies
Social Marketing
Branding
Messaging Frameworks
Photography
Illustration
Infographics
Packaging
Naming
Trend spotting
Asking tons of questions
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The Worm, The Twist, the Roger Rabbit
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