The Mission:
Oakland International Airport, the first airport with flights from the mainland to Hawaii back in 1927, wanted to to reinforce their leadership in flights offered to the Hawaiian Islands. And there was no better time than the introduction of new flight service from Southwest Airlines.
The Method:
Nobody, at least among airports, knows Hawaii better than OAK. To demonstrate that, we reintroduced the pleasures of Hawaiian travel in a language both locals and Oakland Airport know well. We also took the opportunity to educate those who weren’t as familiar to the Hawaiian language.