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Mechanics Bank

The Situation:
Create awareness among existing customers that Mechanics Bank now “does mortgages” through an integrated in-store campaign.

The Solution:
We had several messages about mortgages to communicate. But how to do so in a way that wasn’t snooze-worthy… in a bank with a strongly established brand? We developed a headline-driven creative concept that tapped into what customers care about, and integrated it into all POP elements in the branches, from wall signage, to takeaways, to floor mats. Welcome to a better way to get a mortgage.

 

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Broadcast Advertising
Print Advertising
Social Marketing
Video Development
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Digital Marketing
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Integrated Campaigns
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