The Mission: Create awareness among existing customers that Mechanics Bank now “does mortgages” through an integrated in-store campaign.
The Method: We had several messages about mortgages to communicate. But how to do so in a way that wasn’t snooze-worthy… in a bank with a strongly established brand? We developed a headline-driven creative concept that tapped into what customers care about, and integrated it into all POP elements in the branches, from wall signage, to takeaways, to floor mats. Welcome to a better way to get a mortgage.
