The audience for Clos du Bois is affluent women, 25-34 years old. We inherited an ad campaign that made the bottle the hero. We made the occasion the star, and created casual lifestyle scenarios that fit the seasons of the year.
Circa communicated that Clos du Bois is your favorite wine for your favorite times.
We also leveraged the successful tagline “All the French you need to know,” and added a wink and wit to the ads, case shippers, and store promotions.
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