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MICROSOFT

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The Situation:
Students influence the trends for technology devices, social networks, and new behaviors. Unfortunately, the four Microsoft properties that serve tech students were dated and inconsistent.

The Solution:
We developed a fresh, unifying solution for their brand portfolio, including complete Brand Guidelines to instruct Microsoft partners, affiliates, and agencies worldwide. Now there’s a strong visual connection to the content, tools, and programs that Microsoft offers students, from Syracuse University to Shanghai.

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Capabilities

Broadcast Advertising
Print Advertising
Social Marketing
Video Development
Web Design
Collateral Design
Digital Marketing
Email Marketing
Integrated Campaigns
Marketing Strategies
Social Marketing
Branding
Messaging Frameworks
Photography
Illustration
Infographics
Packaging
Naming
Trend spotting
Asking tons of questions
Client Dinners
Pleasant Meetings
Wine Recommendations
Pre-meeting banter
Gentle sarcasm
Memes
Puns
Dad jokes
The Worm, The Twist, the Roger Rabbit
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Flip cup training specialists
Spotify playlist management
Doodling
Proficient in "Game of Thrones"
Water cooler conversation experts
Making capabilities lists

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