The Mission:
Circa was tasked with modernizing and re-engergizing marketing to the Microsoft Certified Professionals in a cohesive and entertaining way.
The Method:
Understanding the nostalgia our audience has for video games of yesterday, we developed fun and memorable 8-bit style pixel characters in different video game worlds, challenging IT Pros to “Level Up” by engaging with the MCP program, with copy that spoke to them in their language.
