Circa was tasked with modernizing and re-engergizing marketing to the Microsoft Certified Professionals in a cohesive and entertaining way.
Understanding the nostalgia our audience has for video games of yesterday, we developed fun and memorable 8-bit style pixel characters in different video game worlds, challenging IT Pros to “Level Up” by engaging with the MCP program, with copy that spoke to them in their language.
Asking tons of questions
The Worm, The Twist, the Roger Rabbit
Fluent in Igpay Atinlay
Flip cup training specialists
Spotify playlist management
Proficient in "Game of Thrones"
Water cooler conversation experts
Making capabilities lists