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MICROSOFT

 
 
 
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The Situation:
Circa was tasked with modernizing and re-engergizing marketing to the Microsoft Certified Professionals in a cohesive and entertaining way.

The Solution:
Understanding the nostalgia our audience has for video games of yesterday, we developed fun and memorable 8-bit style pixel characters in different video game worlds, challenging IT Pros to “Level Up” by engaging with the MCP program, with copy that spoke to them in their language.

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Capabilities

Broadcast Advertising
Print Advertising
Social Marketing
Video Development
Web Design
Collateral Design
Digital Marketing
Email Marketing
Integrated Campaigns
Marketing Strategies
Social Marketing
Branding
Messaging Frameworks
Photography
Illustration
Infographics
Packaging
Naming
Trend spotting
Asking tons of questions
Client Dinners
Pleasant Meetings
Wine Recommendations
Pre-meeting banter
Gentle sarcasm
Memes
Puns
Dad jokes
The Worm, The Twist, the Roger Rabbit
Fluent in Igpay Atinlay
Flip cup training specialists
Spotify playlist management
Doodling
Proficient in "Game of Thrones"
Water cooler conversation experts
Making capabilities lists

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