Most wineries are doing some kind of social marketing. There’s OK stuff, there’s not-so-good stuff, and there’s stuff that actually looks harmful to brands and eyeballs. On the other end…
About Sarah: Sarah Pittenger is a Circa employee, co-owner of family winery Gros Ventre Cellars, and working mother to two small children and one crazy dog. When she can find free time, you’ll find her exploring the Sierra, walking vineyards with her husband, or reading a good book.
Most wineries are doing some kind of social marketing. There’s OK stuff, there’s not-so-good stuff, and there’s stuff that actually looks harmful to brands and eyeballs. On the other end…