Communicate to the global student developer audience that they could get professional level developer tools and training resources for free, fueling the skills they need to get their dream job.
To create authentic messaging , we interviewed tech students at an international conference, sparking insights into what makes them happiest. They told us they “live to code” — it’s even higher on their list than eating, gaming, and partying. We took this truth and spread the word through this global, integrated campaign.
Asking tons of questions
The Worm, The Twist, the Roger Rabbit
Fluent in Igpay Atinlay
Flip cup training specialists
Spotify playlist management
Proficient in "Game of Thrones"
Water cooler conversation experts
Making capabilities lists