Re-introduce this boutique hotel chain to those looking to plan summer travel.
We used the conversational “Say Hello” campaign to impart the approachability, informality and unexpected nature of JDV, By saying “howdy” or “namaste” to more joy in life, the concept plays well to those who are new to the brand, while introducing insiders to a new side of JDV.
Asking tons of questions
The Worm, The Twist, the Roger Rabbit
Fluent in Igpay Atinlay
Flip cup training specialists
Spotify playlist management
Proficient in "Game of Thrones"
Water cooler conversation experts
Making capabilities lists