The Mission:
Introduce new App Center technology and create awareness among all types of developers, especially iOS and Android.
The Method:
To communicate our message that App Center fits into developers’ workflow at every step in the process, we created a cast of characters going about their days, over multiple seasons, building, testing, distributing, monitoring, engaging, and most importantly, spending less time on drudgery and more time on the fun stuff. We edited the video into four shorter modules to communicate specific selling points in :15 second increments, and created captioned versions to get the point across when the sound is turned off.