One of the things that came clear during our internal process was that Farinella Agency’s most successful engagements came when it felt like the client and the agency were on the same team.
The Solution:
The idea of _______ (client) and Farinella started to crystalize. It was a story that we believed in and a concept that we wanted to explore.
The new logo introduced the “client-first” concept without having to say a word.
