As Clarisonic by L’Oreal’s social marketing agency of record, our dedicated social team developed and maintained Clarisonic’s overarching social strategy, look, content themes, and daily posts (design, photography, videos, copy), as well as reporting and optimization.
The Situation: Develop Clarisonic’s Instagram “Look”
Clarisonic’s Instagram feed was inconsistent, with a cacophony of colors, photography style, and content that lent a sense of chaos to their brand. Clarisonic asked us to help them stand out to their discerning customers and bring a more cohesive, luxe vibe to their posts.
The Solution: Creating a luxurious look meant setting tight boundaries on color palette, lighting, imagery, and subject matter. We presented several options, with “Orange Crush” winning the day. We developed guidelines for all Instagram posts around this look, and put them to the test in the months to come, creating custom photography, video, and animated gifs that yielded not only consistent beauty to Clarisonic’s feed, but significant increases in engagement.
