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L’Oreal Social Marketing

As Clarisonic by L’Oreal’s social marketing agency of record, our dedicated social team developed and maintained Clarisonic’s overarching social strategy, look, content themes, and daily posts (design, photography, videos, copy), as well as reporting and optimization.

The Situation:
Develop Clarisonic’s Instagram “Look”

Clarisonic’s Instagram feed was inconsistent, with a cacophony of colors, photography style, and content that lent a sense of chaos to their brand. Clarisonic asked us to help them stand out to their discerning customers and bring a more cohesive, luxe vibe to their posts.

The Solution:
Creating a luxurious look meant setting tight boundaries on color palette, lighting, imagery, and subject matter. We presented several options, with “Orange Crush” winning the day. We developed guidelines for all Instagram posts around this look, and put them to the test in the months to come, creating custom photography, video, and animated gifs that yielded not only consistent beauty to Clarisonic’s feed, but significant increases in engagement.

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#21 on the top 100 ad agency list for 2023

Capabilities

Broadcast Advertising
Print Advertising
Social Marketing
Video Development
Web Design
Collateral Design
Digital Marketing
Email Marketing
Integrated Campaigns
Marketing Strategies
Social Marketing
Branding
Messaging Frameworks
Photography
Illustration
Infographics
Packaging
Naming
Trend spotting
Asking tons of questions
Client Dinners
Pleasant Meetings
Wine Recommendations
Pre-meeting banter
Gentle sarcasm
Memes
Puns
Dad jokes
The Worm, The Twist, the Roger Rabbit
Fluent in Igpay Atinlay
Flip cup training specialists
Spotify playlist management
Doodling
Proficient in "Game of Thrones"
Water cooler conversation experts
Making capabilities lists

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