Most of us have experienced both the good and bad of client-agency relationships – a business relationship unlike any other. On the low end, they can be unproductive partnerships fraught…
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Guest blogger Cheryl Ricketts is an award-winning agency and client side global marketing leader who builds brands for all types of companies, from start-ups to Fortune 500 businesses like Microsoft and Kraft. She spent 20 years at advertising agencies on 30+ brands, and has 10 years’ experience on the client side. We have invited Cheryl to lend her perspective on something we all wish went a little bit smoother–client-agency relationships.
Most of us have experienced both the good and bad of client-agency relationships – a business relationship unlike any other. On the low end, they can be unproductive partnerships fraught…
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