The Mission: Shasta Regional Transportation Agency was looking to introduce a new on-demand transit service. The assignment was to create the branding, vehicle wraps, marketing plan, social strategy and ad campaign.
The Method: Leveraging the iconic landmark of Mt. Shasta, we created an energetic brand that was rolled out through their mobile app icon, website and vehicle wraps. We then created a 2-year marketing strategy, which included radio, print, and digital advertising along with social media content to help raise awareness and drive adoption for the new service.
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