The Situation:
Re-concept, recreate, and re-introduce the Know it. Prove it. learning challenge to developers and IT Pros world-wide to drive engagement, registrations, and new visitors to the Microsoft Virtual Academy world-wide.
The Solution:
This audience is highly creative and hungry to compete. With this in mind, we dreamed up a squad of Tech Immortal super heroes who obliterate every tech challenge in their path. Our new characters, Captain Binary and Suprema Code, challenged participants to conquer the tech topic of their choice, with custom illustrations that brought the marketing to life.
