The Mission:
Clarisonic (by L’Oreal) asked us to launch their new Mia Fit sonic cleansing face brush through a U.S. print, broadcast, digital and social campaign. Mia Fit had a completely new and different product design – with bright colors, a significantly smaller size, and 2 buttons for changing the cleansing setting. Consumers couldn’t get enough of its “cute” appearance.
The Method:
To capitalize on consumers’ feedback that they loved the new look of the Mia Fit, we recommended a product-focused campaign that highlighted Mia Fit’s two speed settings in a fun and surprising way. Our straight-forward print ads were featured in a broad scale media buy, in publications like Vanity Fair, People, and Oprah.
Broadcast/video allowed us to tell more of the story, bringing the print ad scenarios to life with rich CGI animation.
