Clarisonic wanted to introduce the Alpha Fit Facial Cleansing device to its male audience, but faced a slight problem. Men do not care about how well they wash their faces, if they do it at all. To overcome that, we targeted the women in their lives.
We created a series of videos where women explain to their men why a clean face is important. Spoiler alert: It’s not his car, his clothes or even his physique that matter most. It’s his face.
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